Utopia is a Place
Utopia is a Place is the name of a perfume created in Dharavi, the largest informal settlement in Mumbai.
Our perfume has been developed in collaboration with local perfumers who usually specialize in cloning international fragrances. This time, they were invited to draw inspiration from their own neighborhood to design a unique scent.
In the context of the redevelopment plan — which promises to transform Dharavi into a new district of towers and offices — thousands of residents are deemed “non-eligible” and are being expelled from the slum.
The result is an artwork that uses perfume—a symbol of luxury— as a critical metaphor. Just as a bottle can capture and elevate something intangible into a luxury item, the city too can be bottled, labeled, and turned into a commodity—displacing those who give it life.
Utopia is a Place is sold in Dharavi. The project seeks to spark a conversation about urban futures, the value of the unseen, and the dignity of the communities that keep cities alive.
