Utopia is a Place - Truth Behind 404
Perfume made in a slum
Utopia is a Place, perfume, slum, Dharavi, Mumbai
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Utopia is a Place

Utopia is a Place

 

Utopia is a Place is the name of a perfume created in Dharavi, the largest informal settlement in Mumbai.

 

Our perfume has been developed in collaboration with local perfumers who usually specialize in cloning international fragrances. This time, they were invited to draw inspiration from their own neighborhood to design a unique scent.

 

In the context of the redevelopment plan — which promises to transform Dharavi into a new district of towers and offices — thousands of residents are deemed “non-eligible” and are being expelled from the slum.

 

The result is an artwork that uses perfume—a symbol of luxury— as a critical metaphor. Just as a bottle can capture and elevate something intangible into a luxury item, the city too can be bottled, labeled, and turned into a commodity—displacing those who give it life.

 

Utopia is a Place is sold in Dharavi. The project seeks to spark a conversation about urban futures, the value of the unseen, and the dignity of the communities that keep cities alive.

Utopia is a Place is an unlikely perfume.

 

It doesn’t originate in the laboratories of luxury brands, but in the small shops of Mumbai’s largest informal neighborhood.

 

The result is a paradox in the form of a fragrance — a perfume created on the margins of the city by those living in precarious conditions.

MORE ABOUT DHARAVI

Dharavi is widely considered the densest urban habitat on the planet. It also lacks the most basic public services. The future of the neighborhood is up in the air. Rather than rehabilitating and integrating the slum while taking into account the needs of residents, the state and municipal government are trying to appropriate and clear out their land for redevelopment. Once a fishing village on the periphery of Mumbai, Dharavi was swallowed by the city in 1956 and now sits on some of its most valuable land near a new business district and between two major railway lines.
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MORE ABOUT THE REDEVELOPMENT PLAN FOR DHARAVI

For more than two decades, the city of Mumbai has dreamed of transforming Dharavi — one of the world’s most complex and self-sufficient urban settlements. After years of failed plans, in 2022 the Government of Maharashtra finally awarded the redevelopment of Dharavi to a consortium led by Adani Group through a special purpose vehicle (SPV). [1][2] Under this plan, Dharavi will be rebuilt in phases over seven years, starting from the first construction certificate. Old homes will give way to high-rise towers and commercial districts designed to attract investors and new residents. Behind the language of progress lies a deeper transformation: the social and economic fabric that has sustained the neighborhood for generations is being replaced by a model that treats the city itself as a luxury commodity.
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